We offer marketing consulting services to Australian brands ranging from start ups through to long established businesses. While we specialise in FMCG, food, beverage and hospitality marketing, we also work with service based businesses looking to strengthen their brand positioning and growth strategy.

Our services can range from one off projects through to ongoing marketing support. This may include competitor analysis, brand positioning, packaging reviews, menu engineering, restaurant marketing strategy, communications planning, social media strategy, influencer marketing, campaign development and behavioural science led marketing recommendations.

Whether you need help refining an existing brand or launching something completely new, we can tailor support to suit your business stage and budget.

With more than 25 years of marketing experience, we combine strategic thinking with practical commercial understanding. We don’t believe in generic marketing advice or trend chasing for the sake of it.

Our background spans FMCG, food, beverage, retail, hospitality and service industries, giving us strong insight into both consumer behaviour and the realities of running a business.

A key difference is our focus on behavioural science and consumer psychology. This means we look beyond aesthetics and explore how pricing, wording, visual hierarchy, menu structure, packaging design and customer decision making can influence business performance.

We’re also highly flexible. Some clients engage us for a single project, while others use us as an ongoing strategic marketing partner.

Projects vary depending on the business, but commonly include:

• Brand positioning

• Marketing strategy

• FMCG and food marketing

• Hospitality and restaurant marketing

• Menu engineering

• Packaging reviews

• Competitor analysis

• Consumer behaviour strategy

• Communications planning

• Product launch strategy

• Influencer marketing guidance

• Brand messaging and tone of voice

• Social media strategy

• Packaging and positioning reviews

• Customer experience and purchase journey analysis

• Menu optimisation and pricing strategy

• Retail and supermarket marketing strategy

Support can be tailored to both short term projects and longer term business growth.

Yes. We help hospitality businesses identify practical ways to improve customer engagement, average spend and overall profitability through marketing strategy, menu engineering and consumer psychology.

This may include menu optimisation, pricing strategy, positioning, promotions, customer experience and ways to better communicate value without relying purely on discounting.

Our pricing is flexible depending on the scope and complexity of the project.

Some businesses engage us for one off consulting sessions or audits, while others require ongoing strategic support across multiple areas of marketing.

Projects may be quoted at a fixed rate or on an hourly or retainer basis depending on what best suits the engagement.

We understand that every business is at a different stage of growth, so we aim to provide practical, commercially realistic solutions wherever possible.

We aim to make the process collaborative, practical and straightforward.

Clients often tell us they value having an experienced sounding board who can quickly identify opportunities, simplify decision making and bring fresh strategic thinking to the table.

We combine big picture brand strategy with practical recommendations that businesses can actually implement. Depending on the project, this may involve workshops, audits, written recommendations, creative feedback, positioning advice or ongoing strategic support.

We’re honest, commercially minded and focused on helping brands grow in a sustainable way.

Yes. A key area of specialisation is applying behavioural science and consumer psychology principles to marketing strategy.

This includes understanding how customers make decisions, what captures attention, how pricing influences perception, how menu and packaging design shapes purchasing behaviour, and how subtle changes in wording or presentation can impact conversion.

We combine these behavioural science principles with more than 25 years of traditional marketing experience across FMCG, food, beverage, retail and hospitality categories.

The result is marketing recommendations that are not only creative, but commercially strategic and grounded in real consumer behaviour.

We work across a range of industries, with particular expertise in FMCG, food, beverage, hospitality and consumer brands.

This includes restaurants, cafes, packaged food brands, beverage companies, health focused products, retailers and service based businesses.

While many clients are Sydney based, we work with businesses across Australia including Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra, Hobart and regional areas.

Absolutely! We work with businesses at all stages, from start ups preparing to launch through to long established brands looking to refresh their positioning or growth strategy.

Smaller businesses often benefit from having access to senior level marketing expertise without the cost of employing a full internal marketing team.

We can assist with foundational strategy, positioning, packaging direction, communications planning, launch strategy and practical growth recommendations.

Absolutely. Menu engineering is a key area of specialisation.

We analyse how menu structure, wording, pricing, layout and visual hierarchy may influence customer decision making and purchasing behaviour.

Often small strategic refinements can help improve the performance of higher margin items while creating a better customer experience overall.

We regularly assist brands with packaging reviews, messaging hierarchy, positioning and brand communication strategy.

Packaging plays a major role in customer decision making, particularly in crowded retail environments where consumers are making fast choices.

We look at both the strategic and behavioural aspects of packaging, including readability, differentiation, visual attention, shelf impact and how consumers interpret value and quality cues. We can work with your existing graphic designer or suggest new alternatives..

Absolutely. We often work collaboratively with internal marketing teams, designers, agencies, social media managers and business owners.

Our role may involve strategic direction, behavioural science input, positioning recommendations or providing an experienced external perspective to complement existing resources.

Absolutely. We help hospitality businesses with marketing strategy, menu engineering, customer psychology, positioning and ways to improve customer engagement and profitability

We regularly assist brands with packaging reviews, messaging hierarchy, shelf standout and positioning strategy to help products communicate more effectively in competitive retail environments.

Yes. We can review existing marketing activity, positioning and communications to identify opportunities, gaps and practical recommendations for improvement

Yes. We specialise in behavioural science led menu engineering, including pricing strategy, menu structure, item placement and customer decision making.

We work with independent hospitality businesses looking for experienced strategic marketing support without the overheads of a large agency.

Support can range from one off consulting sessions and menu reviews through to broader hospitality marketing strategy, depending on the needs and budget of the business.

The best place to start is by reaching out via the contact form or email with a brief overview of your business and what challenges or opportunities you’re currently facing.

From there, we’ll usually organise an initial phone or Zoom conversation to understand your goals, audience, competitors and priorities. Some clients come to us with a very specific project in mind, while others simply know they need fresh strategic thinking.

Following the discussion, we can recommend the most suitable next steps, whether that’s a one off strategy session, a packaging review, a competitor audit or a broader marketing plan.

You can get in touch via the contact form on our website or by email. We work with clients across Australia, with meetings available via phone or Zoom.

If possible, include a short overview of your business and what type of support you’re looking for so we can direct your enquiry appropriately.