Through a series of meetings with the key leaders in the business, I will undertake a brand audit which includes elements such as a competitor review, trend analysis, SWOT analysis and a review of your target market. I will then create a brand strategy document with detailed, actionable tactics that become your reference point for all marketing activities.

Well positioned brands have a clear identity that resonates with their target consumer. I can build or refresh your brand positioning to ensure your brand carves out a competitive edge.

Well planned marketing communication ensures that a brand reaches the right audience at the right time with the right messaging. Whether it’s packaging copy, an e-newsletter, point of sale or social media posts, good communication should cement the desired rational and emotional benefits of the brand in a relevant and compelling way.

In today’s fast paced world, people are time-poor and shelves are cluttered. Shoppers read labels for mere seconds, so packaging has to work hard to convey product benefits and attributes. I work with brands to develop packaging designs from scratch, or revise and optimise existing designs to ensure they cut through on shelf.

A solid innovation process sets brands up for launch success. I assist brands to research and plan their innovation pipeline, conduct concept research to validate appeal to the target market, and assist brands to measure the sales impact post-launch. I also assist brands to identify and capitalise on opportunities for sub-brands, line extensions and exclusives for grocery chains.

I assist several NZ brands to market to their Australian consumers. For brands headquartered in NZ it can be invaluable to have a marketer on the ground in Australia with local knowledge of media outlets, agencies and consumer behaviour. I also attend category reviews and ad hoc meetings with Australian customers as required. Get in touch for a chat about how I act as an extension of your marketing team to drive brand growth in Australia.

Please get in touch with me to discuss your specific requirements.