Through a series of meetings with the key leaders in the business, we will undertake a brand audit which includes elements such as a competitor review, trend analysis, SWOT analysis and a review of your target market. We will then create a brand strategy document with detailed, actionable tactics that become your reference point for all marketing activities.

Menu engineering is one of our specialist areas within hospitality marketing.

We help venues analyse how menu structure, pricing, wording, layout and visual hierarchy may influence customer decision making, average spend and perceived value.

We review: Menu structure and flow, pricing psychology, item placement, high margin item visibility, naming and descriptions, decision simplification, customer attention and eye flow, perception of value and quality

Whether you are a packaged food brand, restaurant, cafe or service business, clear positioning plays a critical role in attracting the right customers and communicating value effectively.

We help businesses refine how they are perceived within competitive markets through positioning strategy, messaging and behavioural science informed communication.

Well planned marketing communication ensures that a brand reaches the right audience at the right time with the right messaging. Whether it’s packaging copy, an e-newsletter, point of sale or social media posts, good communication should cement the desired rational and emotional benefits of the brand in a relevant and compelling way.

In crowded retail environments, packaging needs to quickly capture attention and communicate value at speed.

We help packaging work harder for brands through both a strategic and behavioural science lens, assessing factors such as messaging hierarchy, readability, shelf standout and customer perception.

Behavioural science and consumer psychology are integrated across many of our marketing recommendations. We look beyond aesthetics and trends to better understand how consumers make decisions in real world environments, whether that’s in a supermarket aisle, on a restaurant menu or through digital marketing communications.

This allows us to provide commercially practical advice grounded in both traditional marketing strategy and customer behaviour.

• FMCG

• Food & beverage brands

• Restaurants

• Cafés

• Hospitality venues

• Consumer brands

• Retail businesses

• Service based businesses

• Start ups

• Established brands